Privacy Policy & Child Protection Act

Privacy Policy and the Commonwealth Privacy Act

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website, mailing list, and services.

To learn more about Privacy and its protection in Australian law check out this short video:
And find out more at:

When do we collect information?

There are several points during your interaction on our website and with our store when we might collect information based on what you tell us.

  • Register on our site
  • Place an order
  • Subscribe to Little Owls
  • Respond to surveys
  • Register for an event
  • Fill out forms on our website
  • Contact us by email

What personal information do we collect from the people that visit our website?

When you interact on our website there are various pieces of information we may ask for at different stages. We only collect the information necessary to provide the service you are requesting. To maximise our efficiency in meeting your needs we will also sometimes connect information you have previously given us to the new information you provide.

The following information is collected on our website and stored in our database by web hosting provider (SiteGround):

  • Your First and Last Name
  • Your Email Address
  • Your Company Name
  • Your Shipping & Billing Addresses
  • Your Telephone Number
  • Your Country
  • Your Payment Option
  • Your Orders
  • Your IP Address

The following information is collected by our mailing list service provider (MailChimp):

  • Your First and Last Name
  • Your Email Address
  • Your Location Checkin according to Google
  • Your IP Address
  • Your Genre Preferences
  • Your Survey Responses
  • Your Preferred Language
  • Your Preferred Email Client
  • Your Preferred Email Format
  • When we last contacted you
  • When you last interacted with an email
  • Which emails we’ve sent you and when
  • Which emails you’ve opened and when
  • Which links you’ve clicked and when
  • Your associated spend total

The following information is collected by our payment processing provider (Paypal):

  • Your First and Last Name
  • Your Email Address
  • Your Company Name
  • Your Shipping & Billing Addresses
  • Your Telephone Number
  • Your Country
  • Your Payment Option
  • Your Orders
  • Your IP Address
  • The last four digits of your Credit Card

The following information is kept for accounting purposes with our accounting software provider (MYOB):

  • Your First and Last Name
  • Your Email Address
  • Your Company Name
  • Your Shipping & Billing Addresses
  • Your Telephone Number
  • Your Country
  • Your Payment Option
  • Your Orders

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize user’s experience, content, and product offers.
  • To communicate regarding orders, products, and services.
  • To maintain accurate records for accounting and taxation purposes.
  • To better serve you in your customer service requests.
  • To improve our website, services, and communications.
  • To administer contests, promotions, and surveys.
  • To assess the effectiveness of our marketing and promotions.
  • To process your transactions and orders.

How long do we keep information?

We may maintain information up to seven years after last customer interaction. Each new order via the website, or open via the mailing list restarts the seven year countdown so that we can continue to serve repeat and ongoing customers. This seven year policy is a legal requirement for our Australian Tax Regulations. However, you may still initiate your “right to be forgotten” on any private information not necessary for our compliance with tax law.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning and maintain Spam and Bot securities in the back-end of our website.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

All financial transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use ‘cookies’?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies some features will be disabled. Some of the features that make your site experience more efficient and some of our services will not function properly. These include: your My Account services, online ordering, your ability to leave comments, and your ability to leave reviews.

However, you can still place orders by contacting customer service via email to or over the phone with the details below.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We use Google Analytics on our website.

Google, as a third-party vendor, uses cookies to serve ads and track data on our site. Google’s use of the DART cookie enables it to serve our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

  • Demographics and Interests Reporting

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookies) or other third-party identifiers together to compile data regarding our target market so that we can structure future product development, marketing, and advertising efforts.

Opting out:
Users can set preferences for how Google advertises to you using Google Ad Settings. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the United States of America to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:

According to CalOPPA we agree to the following:
Users can visit our site anonymously. Once this privacy policy is created, we will add a link to it on our home page or as a minimum on the first significant page after entering our website. Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.

Users will be notified of any privacy policy changes on our Privacy Policy Page.

Users are able to change their personal information:

  • By emailing us or
  • By logging in to their account.

How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking.

Children’s Online Privacy Protection Act (COPPA) and the Children and Community Services Act 2004 (WA)

We respect the rights and privacy of children and accept that some of the products and services available on the Aulexic website may appeal to minors. As such we endeavour to protect their rights and information by complying with both these acts. We expect minors to have the permission of their parents to browse our website or access our products.

Where a child may give identifying information we maintain the same stringent protections as with regards to the information obtained from adult users. The administrator that has access to this information, Rebecca Laffar-Smith, has a current Working With Children qualification which can be sighted upon request. At any time, a parent or guardian or child may request the immediate and complete deletion of all identifying information by contacting Rebecca directly via email to

To find out more about the Children’s Online Privacy Protection Act visit:

To find out more about the Children and Community Services Act 2014 (WA) visit:

GDPR: European General Data Protection Regulation (2018)

We respect the rights and privacy of all our visitors. Because Aulexic has global reach and may be visited by readers in Europe, we endeavour to protect visitors rights and information by complying with the GDPR. Please see above for full disclosure of the information we collect both on the website, when you order, and from subscribers to our mailing list.

If you would like to access any data stored about your user details or previous orders, please log into your Members Area. You can access your personal preferences regarding our email contacts from the bottom of any email. You can also contact our Data Privacy Officer, Rebecca Laffar-Smith, at to request a full record of all data associated with your email address.

If you would like us to completely remove all of your data,
please contact our Data Privacy Officer,
Rebecca Laffar-Smith at

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email and in-site notification within 1 business day.

We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

  • Send information, respond to inquiries, and/or other requests or questions.
  • Process orders and to send information and updates pertaining to orders.
  • We may also send you additional information related to your product and/or service.
  • Market to our mailing list or continue to send emails to our clients after the original transaction.

To be in accordance with CAN-SPAM we agree to the following:

  • NOT use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails:

We will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Rebecca Laffar-Smith
824 South Western Highway
Byford, Western Australia, 6122

Last Edited on 2022-07-16